With the Holidays upon us, we’ve been reflecting on the biggest shopping week of the year and how this year compared to last for our clients

In our analysis, we found our clients saw significant increases in conversion rate, transactions, and revenue over last year. Mediaspa clients across Fashion Apparel, Beauty/Wellness, Fashion Accessories, and B2B verticals all saw impressive spikes. We’re so proud of our team and thrilled for our clients that we’d like to share the high-level successes!

Mediaspa clients saw the following increases over last year:

  • Conversion rate 44.44%
  • Transactions 54.18%
  • Revenue 129.24%

Vertical Specific averages.

Cyber Week 2018 – Fashion Apparel

  • Conversion rate 32.56%
  • Transactions 46.53%
  • Revenue 135.09%

Cyber Week 2018 – Fashion Accessories

  • Conversion rate 24.21%
  • Transactions 50.44%
  • Revenue 61.01%

Cyber Week 2018 – Beauty/Wellness

  • Conversion rate 180.77%
  • Transactions 114.98%
  • Revenue 148.35%

Cyber Week 2018 – B2B

  • Conversion rate 18.51%
  • Transactions 46.87%
  • Revenue 229.03%

If you’d like to learn more about how we helped our clients attain these numbers, give us a shout.

Happy Holidays!