Consumer electronics startup Skybuds had a small staff and very large goals. While completing creation of their flagship wireless earbud product, Skybuds needed to tackle several growth initiatives at once. Key projects included: (1) building an ecommerce store, and (2) establishing an on and offline go-to-market strategy.
Skybuds decided to take advantage of mediaspa’s strategy service. Over the course of several months, mediaspa provided insight and guidance in the following areas:
The primary success for Skybuds was the on-time and on-budget design, build, and launch of Skybuds.com, a Magento Community Edition application. Mediaspa helped the lean staff of Skybuds manage an off-shore development team, contributing our process for reliable development execution, including upfront solution architecture and periodic code audits from our Magento certified plus developers.
Another key success of the engagement was the development of a detailed go-to market strategy that included an action plan for earned, paid, and owned media, as well as a phased roll out of various on and offline distribution channels.